LOCATION: Generali Investments, Milan | DATE: 26th and 27th November 2019

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#intrapreneurship #entrepreneurs #managers #change
#innovation #culture #organisational #projects #business #new 



To innovate and grow, companies need people who can transform new ideas into concrete projects. Intrapreneurs are those who, by leverag-ing their skills, competences, ideas, company knowledge and entre-preneurial spirit, are able to transform ideas into high value-added projects for organisations.

Modern companies increasingly need people who put their spirit of initiative, quality of leadership and business sense into action.


What will the participants learn?

  • Between managers and entrepreneurs: Intrapreneurs. Who are they? Characteristics, skills, approach and mindset.
  • Intrapreneurial culture: How to encourage the development of new projects within the company.
  • Intrepreneurship as an innovation tool.
  • Business Model Canvas: read the company to create new busi-ness opportunities; stakeholders, influence, sponsorship and vi-ral change.
  • Project phases and the lean approach: try, fail, try and fail...
  • Project promotion and pitch: How do we tell the story?
  • Measurement and indicators of success: So what?

The workshop aims to offer an innovative point of view on how to launch new projects with high added value, while de-veloping one’s own leadership, communication and influenc-ing skills.


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Who is the workshop for?

The workshop is aimed at all those, who for various reasons, want to develop new projects within the company.

Managers will develop greater sensitivity on how to work around internal and external obstacles to the development of new projects…

Entrepreneurs will be able to activate and facilitate growth through the building of an intrapreneurial culture.


Who is hosting the course?

Banca Generali is a bank mainly focused on financial consulting and the management of financial assets of households, through a network of financial advisors. The company administers €47.5 billion, thanks to a network of over 1,850 consultants, and is present throughout Italy with 43 branches and 137 agencies.

Next date

26th and 27th November 2019, Milan


The cost for participating in the course is 1,200 Euros (one thousand two hundred) + VAT.


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Our faculty on the course

Jose D'Alessandro


Life student of business ed innovation. As a manager I dealt with some of the world's leading brands, including Coca-Cola, Pirelli, Dunlop, Vespa, and Moto Guzzi, living in 5 countries and coordinating up to 48.

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